The 10th anniversary of GRWA Group

Measured by time, ten years is like a drop in the ocean; Burned with events, it can make the road to brilliance.

Established in 2013 year in Qingdao, China, GRWA Group is a high-tech enterprise specializing in the R&D, production, and sales of auto parts, which has always adhered to the entrepreneurial spirit of innovation and creation. We started from scratch ,grew stronger, and have made great progress in market expansion, product development, management capabilities, talent cultivation, brand strength and other aspects. The scale of the Group’s experience has continued to expand.

Spending a decade exploring technological innovation, product innovation and model renewal in the domestic and foreign auto parts market, we witnessed its globally iteration.

Begin with rigour

The global auto parts industry was just emerging when the group was founded in 2013. Alongside opportunities were challenges of having no experience to draw on , and we also faced the difficulties of a shortage of product types and a weak technical force.

Through the analysis of horizontal supply relationships and vertical manufacturing core competencies, We determined to make customer’s need in each order as orientation, and to firm up the customer’s choice with high quality products and effective service.In order to practice this goal, the Group firstly coordinated the links, such as planning, system, demand processes; secondly, it strengthened the auditing of the each process result to ensure that all products comply with international standards. Thus, our customer can enjoy the highest quality service.

Under the control of such a strict integrated management model, We gained the trust and recognition of a host of a brand customers through our high quality products and excellent service. And within just one year, we have earned our brand an international name.

Proficient in Technology

In order to further open up the international market, our group has fully integrated the advantageous resources in the middle and back platform to realize the first step of technological transformation by building an e-commerce platform, ERP enterprise resource planning, CRM customer management system, and other data management sharing platforms. This was followed by embracing cutting-edge technologies, such as big data,proactively empowering new technologies in product development and after-sales maintenance, and committing to an intelligent platform driven by technology and management to empower the enterprises and upstream and downstream industries.

Technology-driven brings not only the optimization and efficiency improvement of work process, but also the security of customer and business data, for which our group makes much effort to match a more accurate data analysis platform. Product development  inventory data, Trade info and customer info are all under encrypted conditions.

With the automated and secure management process, we stepped into the international market at a high speed. More and more customers are steadfastly choosing us, with countries and regions like Europe, North America, Southeast Asia, Oceania, and the Middle East all establishing long-term and stable cooperation with us.

Live with Innovation

The auto parts industry is gradually progressing into scenario-based. A single information product can’t meet the global customer’s need. To further explore and enrich the application scenarios, the Group is determined to carry out scenario-based intelligent management , improve the core of enterprise experience with innovative design concepts, and solve the challenges of product structure, design process, delivery demand, and information synchronization through the process re-engineering.

Taking this opportunity, the Group has made disruptive reforms to the top-level design, the most distinctive of which is the innovation of personalized customization capability.With the help of 3D printing technology, web application framework and other systems to provide customers with more intuitive customization conditions. Combined with single-volume flexible production, this ensure the visualization of product usage scenarios, and also maximizes the optimization of industrial resources, providing a boost to the entire industry chain upstream and downs.

Market change test the enterprise's innovation ability. The rapid response of GRWA Group has once again won the recognition of customers around the world. The Group has also been invited to participate in numerous international exhibitions, actively spreading the positive energy to the global auto market.

Stay with Customer

GRWA Group insists on technology and invocation as the driving force of development, applies technology to empower manufacturing, takes the initiative in professional technology transformation,  and continues to optimize and improve the business model.

No matter how the channel is improved, the one thing that remains same even in the next decades is the “customer-first”. which is also the core value that GRWA Group insists on.

Customer - orientation” at the executive level is an emphasis on the customers’ needs and creating value for them.In order to implement this guideline,the Group has proposed the point-line surface model. which starts from point-to-point to precisely match customers’ needs, then extends to track the whole area process, and finally lands on the whole auto parts industry to provide services for all customers.

At the same time, the Group also continues to strengthen customer experience and internal management,continuously enhance service awareness, and improve service facilities and service efficiency to win customers with efficient and high-quality services.

Customers are both the driving force of our development and the contact person for us to give back to society. During the period from 2020 to 2022 , GRWA Group actively taken up an excellent enterprise social responsibility, and contributed the strong product and service guarantee to the global auto parts market with a steady and solid development.

Talents are the foundation of business development, and GRWA Group upholds the management concept of being strivers-oriented. Constantly improving the management system, gathering innovative talents, increasing innovation investment and optimizing the innovation environment, the Group makes all the innovative vitality burst out, thus promoting the concept, product, technology, service and mode to a new level and creating a batch of talents with leading the ability to provide strong impetus for the industry’s development.

During the past 10-year prosperity and hardship, we have worked hard as usual, insisted on the belief in normal days, grow in the calm, and dedicated ourselves to the ordinary. We will strive to achieve the grand vision of becoming the Top 1 around the world.

The ten-year development of GRWA Group is a history of growth, exploration, transformation, and leaps with every partner. It outlines the struggle of all of us who have never forgotten the original intention and are going forward.Standing on a new starting point, GRWA Group will continue to follow the times trend, focus on the global market, advance with times, and enjoy the promising future together.